Originating from capital city, London, Lazy Oaf is a highly creative clothing label and they have just released their Spring/Summer collection. Here's a breif description taken form their website...
LAZY OAF IS FAMOUS FOR IT'S BRIGHT POP GRAPHIC T-SHIRTS, REVERSIBLE SWEATS AND ACCESSORIES COLLECTIONS. THE COMPANY IS DRIVEN BY ILLUSTRATION, GRAPHICS, DRAWING, AND FUELLED BY TEA, HAMBURGERS AND BRIAN BLESSED'S KNARLEY FOOT. THE OAF'S HAVE OFTEN CONTRIBUTED TO PRINT PROJECTS, EXHIBITIONS AND EVENTS.
To celebrate the release of the new collection, the brand transformed their London store into a 'tropical paradise' treating their guests to a selection of Rekorderlig Ciders, accompanied of course by some classic Hawaiian cocktails sticks.
For more picture visit ss12 Launch Party Time.
So far the collection is getting a serious amount of online hype for the relatively small label, with articles appearing on a number of massive fashion blogs, such as the US fashion, arts and design digital magazine Hypebeast. The label is now available in over 150 stocklists worldwide, such as Leeds' new mens boutique Dirty Girl Store
Down in London?? If so I suggest you go visit their store..
Lazy Oaf Store
19 Fouberts Place,
London.
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