When, back in 1995, Fraser Moss and Jimmy Collins borrowed industrial designer Raymond Loewy’s slogan, ‘You must create’, in order to name their nascent clothing company they couldn’t have realised what a clarion call those words would become.
Since 1995 YMC, as the company swiftly came to be known, has slowly and quietly evolved into a highly significant label. They are now among the prime exponents of a highly British form of modernism in clothes design. Where others are increasingly concerned with the fleeting trends of modern culture, YMC follow the Corbusian precept that form follows function. The results, free from fads and gimmick's, are as close to timeless as clothing gets. This year see's the secondary release of the Navajo Canvas Deck Shoes, this time round coming in the form of three aesthetically pleasing colourways; Blue, Orange & Navy colourways
[see last years here]
Personally always go for the blue sneaks, but all nice...
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